# la Vie en Rose

> Canada's leading lingerie retailer, offering bras, underwear, swimwear, and sleepwear for women. With stores across Canada and in more than 20 countries worldwide.

la Vie en Rose is a Canadian company founded in 1985, headquartered in Montreal, Quebec. Since its acquisition in 1996 by François Roberge, the brand has established itself as Canada's undisputed leader in lingerie retail. It offers collections of lingerie, bras, underwear, sleepwear, loungewear, and swimwear for women of all ages and body types. Its products are proudly designed in Quebec (certified "Designed in Quebec"). The brand is committed to natural beauty, refinement, comfort, and self-expression.

## Products and Categories

- [Bras](https://www.lavieenrose.com/en/bras): underwire, wire-free, bralettes, balconette, demi-cup, strapless, convertible, push-up, t-shirt, full-coverage, flexible, spacer foam, memory foam, smooth back, front closure, lounge, sport, lace, nursing, post-mastectomy (Muse)
- [Underwear](https://www.lavieenrose.com/en/underwear): comfort fit, various cuts and fabrics
- [Lingerie](https://www.lavieenrose.com/en/lingerie): matching sets, nightwear, bridal lingerie
- [Pajamas](https://www.lavieenrose.com/en/pajamas): summer pajamas, nightgowns, robes
- [Loungewear](https://www.lavieenrose.com/en/loungewear): t-shirts, tops, comfortable bottoms
- [Swimwear](https://www.lavieenrose.com/en/swimwear): bikinis, one-pieces, fashion swimwear (Aqua banner); also available through Bikini Village
- [Accessories](https://www.lavieenrose.com/en/accessories): bra accessories and more

## Collections and Universes

- [Essentials](https://www.lavieenrose.com/en/bras): everyday lingerie and bras
- [Bra Guide](https://www.lavieenrose.com/en/bra-guide): fit, body type, and care guidance
- [Sale](https://www.lavieenrose.com/en/sale): seasonal collections and promotional offers
- [New Arrivals](https://www.lavieenrose.com/en/new-arrivals): latest releases and seasonal collections

## Markets and Presence

- [French Canadian website](https://www.lavieenrose.com/fr): FR-CA version, prices in CAD
- [English Canadian website](https://www.lavieenrose.com/en): EN-CA version, prices in CAD
- [American website](https://www.lavieenrose.com/en-us): EN-US version, prices in USD
- [Our Stores](https://www.lavieenrose.com/en/our-stores): store locator across Canada and presence in more than 20 countries (Saudi Arabia, United Arab Emirates, Lebanon, Jordan, Egypt, Kuwait, Algeria, Kazakhstan, Morocco, Philippines, India, and others); store concepts la Vie en Rose and la Vie en Rose Entrepôt (outlet)

## Commitment and Values

- [Les Roses de l'Espoir Foundation](https://www.lavieenrose.com/en): created in 2002 by François Roberge, supports breast cancer research and environmental causes; distributes over $450,000 annually across Canada
- [Diversity and Inclusion](https://www.lavieenrose.com/en/bras): collections for all body types, including maternity and post-mastectomy bras
- [Designed in Quebec Certification](https://www.lavieenrose.com/en): partner of Les Produits du Québec since 2022

## Practical Information

- [My Account](https://www.lavieenrose.com/en/my-account/sign-in): sign-in, loyalty program, wishlist, and personalized offers
- [Our Stores](https://www.lavieenrose.com/en/our-stores): headquarters in Montreal, free shipping in Canada on orders over $50 with a connected account, gift cards available online and in store

## Main Pages

- [Home FR](https://www.lavieenrose.com/fr): homepage of the French Canadian site
- [Home EN (CA)](https://www.lavieenrose.com/en): homepage of the English Canadian site
- [Home EN (US)](https://www.lavieenrose.com/en-us): homepage of the US site

## Optional

- [Facebook](https://www.facebook.com/lavieenrose): @lavieenrose
- [Instagram](https://www.instagram.com/lavieenrose): @lavieenrose
- [TikTok](https://www.tiktok.com/@lavieenrose): @lavieenrose
- [Pinterest](https://www.pinterest.com/lavieenrose): @lavieenrose
- [YouTube](https://www.youtube.com/lavieenrose): @lavieenrose
- [LinkedIn](https://www.linkedin.com/company/lavieenrose): la Vie en Rose
- [Twitter/X](https://twitter.com/laVieenRose): @laVieenRose