Model wearing a pink sleek back bra

THE BEST-SELLING

SLEEK BACK
BRAS

Flawless from every angle

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AVAILABLE IN 3 STYLES

Smooth finish, maximum comfort

Pale pink sleek back wireless bra
WIRELESS
Black lightly lined sleek back bra
LIGHTLY LINED
Beige push-up sleek back bra
PUSH-UP
Mannequin in pink cotton pajamas

Dream in Cotton

Buy 1, Get

2 Free

Selected styles

CREATE YOUR PJ SET
Model wearing a burgundy floral swimsuit by the pool

MAKE SUMMER LAST LONGER

New swimwear to soak up the sun​

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Dark pink leakproof boyshorts period panties, viewed from the back
NEWEX LOGO - Leakproof Period Panties

LEAKPROOF 
TRUSTED

Our leakproof favourites 
welcome a new fit

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NEWEX ICON - NEW BOYSHORT STYLE

PANTIES FOR DAYS

Softness guaranteed, every day

Invisible pale pink panties

COMFORT 
PANTIES

Buy 3, get 2 free

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Burgundy lace panties

MATCHING 
PANTIES

50% off your 2nd panty

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Black leakproof period panties

LEAKPROOF 
PERIOD PANTIES

Buy 2, get 1 free

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OFFERS YOU'LL LOVE

Enjoy lower prices on must-have styles

VIEW ALL VIEW ALL
A pile of pastel-coloured T-shirts

COTTON
T-SHIRTS

2 for $10

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Beach bags—one in white and beige stripes, the other in white and pink

BEACH
BAG

$14.95 with a purchase of $50

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Pink tote bag

TOTE
BAG

$24.95 with any purchase

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Two Muse mastectomy bras hanging on hangers. One is yellow, the other is blue.

MASTECTOMY
BRAS

50% off your 2nd item

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Black faux leather tote bag

TRAVEL
ACCESSORIES

2 for 1

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Black nursing bra

NURSING
BRAS

50% off your 2nd item

La Vie en Rose: 
Your Comfort Destination

Celebrating women every day through lingerie, swimwear and sleepwear that elevate their confidence with effortless style.

EVERYDAY FAVOURITES

Essentials for your wardrobe, combining comfort and style

SHOP THE BASICS
Model wearing a black bra and panty set

BRAS

A model wearing black pajamas, consisting of shorts and a T-shirt

PAJAMAS

Model wearing a black one-piece swimsuit

SWIMWEAR